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Practical notes on paid ads, SEO, social and conversion, written from what we see in real accounts.

Featured · Paid Ads

3 Signs Your Google Ads Numbers Are Lying to You

Before you change bids or budgets, check that the data you are reading is real. Here are the three problems we find most often in a free audit. Mountics20 Oct 2026 · 6 min read Read article
Paid Ads

3 Signs Your Google Ads Numbers Are Lying to You

The three problems we find most often in a free audit, and how to check for them. 20 Oct 2026 · 6 min read SEO

7 Technical SEO Checks to Make Before You Write Another Blog Post

More content will not help if Google cannot find the pages you already have. Start with these seven checks. 13 Oct 2026 · 7 min read Social Media

Organic Social Media That Brings in Customers, Not Just Likes

How to plan organic social media around enquiries and sales, not likes and followers. 6 Oct 2026 · 6 min read CRO

Why Your Landing Page Gets Clicks but No Leads

When ads get clicks but no leads, look at the page first. These are the fixes we make most often. 29 Sep 2026 · 7 min read Email & SMS

Five Email and SMS Flows Every Growing Business Should Have

Five automated email and SMS flows that keep bringing in revenue long after you set them up. 22 Sep 2026 · 6 min read Web Design

What Your Website Needs Before You Spend Money on Ads

A checklist to run through before you send paid traffic to your website. 15 Sep 2026 · 6 min read Paid Ads

Meta Ads or TikTok Ads: Which Should You Start With?

Both can work. Here is how we decide which platform a business should test first. 8 Sep 2026 · 6 min read SEO

Local SEO: How to Get Found on Google Maps

For local businesses, Google Maps can bring in more calls than your website. Here is how to show up. 1 Sep 2026 · 6 min read Social Media

How to Plan a Month of Social Media Content in One Afternoon

A simple process to plan a full month of social media content in a single sitting. 25 Aug 2026 · 5 min read

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